Pythie

AI visibility: the Pythie blog

How ChatGPT, Gemini and Perplexity talk about brands: real data, methodology, and AI visibility measurement explained.

Pythie card “GEO vs SEO”: a ranked results list next to an AI answer with one line highlighted in emerald.

GEO vs SEO: The Real Difference, and Why You Need Both

SEO targets Google's results page; GEO targets the answer ChatGPT, Gemini or Perplexity writes. Definitions, five concrete differences, and a way to measure.

Pythie card “The 6 KPIs”: a row of six stat tiles with one highlighted in emerald.

AI Search Visibility Metrics: 6 KPIs That Actually Matter

Mention rate, position, weighted score, share of voice, sentiment, citations: the six metrics to steer your visibility on ChatGPT, Gemini and Perplexity.

Pythie card “The tools, compared”: a comparison grid with one row highlighted in emerald.

Best AI Visibility Tools in 2026: 6 Options, Real Prices

An honest comparison of six AI search monitoring options: Pythie, Otterly, Peec, Profound, BotRank and manual tracking, with published prices and who each fits.

Pythie card “Seen by ChatGPT”: an answer bubble with a brand pill highlighted in emerald.

ChatGPT SEO: How to Get Your Brand Into the Answers

No tag, no submission form: ChatGPT surfaces brands through model memory and live web search. The levers that actually work, and how to check your own visibility.

Pythie card “Seen by Gemini”: an answer bubble with a Gemini star and a “Your Brand” pill in emerald.

How to Track Brand Mentions in Gemini (and Improve Them)

Gemini pulls 52.1% of its citations from brand websites: your own pages count double. A manual protocol to track your mentions in Gemini, plus the levers that move them.

Pythie card “AI Share of Voice”: a ranking of horizontal bars with one emerald bar on top.

AI Share of Voice: Measure It on ChatGPT, Gemini, Perplexity

AI share of voice: the formula, a manual protocol to measure your brand against competitors on ChatGPT, Gemini and Perplexity, and the traps of the raw rate.

Pythie card “ChatGPT in 30 days”: a calendar grid with day 1 and the final days filled in emerald.

How to Get ChatGPT to Recommend Your Brand: 30-Day Plan

A day-by-day 30-day plan to get ChatGPT to recommend your brand: baseline on days 1-3, answer-first pages, third-party mentions, engine-by-engine re-measure.

Pythie card “Where the AIs read”: lines from a node to source cards, one outlined in emerald.

Where ChatGPT, Gemini and Perplexity Get Their Sources

Wikipedia takes 47.9% of ChatGPT’s top-10 citations, Reddit 46.7% of Perplexity’s. Where each engine reads, and how to get into its sources.

Pythie card "1 brand, 3 AIs, 3 answers": three engines at different visibility levels.

Why ChatGPT, Gemini and Perplexity Disagree About Your Brand

AI visibility is not one number: the same brand measured 100% visible on Gemini and 30% on ChatGPT. Real audit data, why engines diverge, and how to check yours.