Best AI Visibility Tools in 2026: 6 Options, Real Prices

The short version:

• An AI visibility tool measures whether ChatGPT, Gemini and Perplexity mention your brand when your buyers ask them questions, and tracks how that changes week after week.
• Published entry prices run from 29 USD/month (Otterly Lite) to 99 USD/month (Profound Starter), with one recurring trap: which engines the entry plan actually includes.
• Manual tracking is free and doable: plan one to two hours per measurement, repeated every time you want a trend.
• No tool covers everything: check first that the engines your buyers use are included without add-ons.
• To see where your brand stands before choosing, the free audit asks all three engines 10 questions from your market, in one minute, no account needed.

What is an AI visibility tool for?

An AI visibility tool asks ChatGPT, Gemini and Perplexity the questions your buyers actually ask, then measures whether your brand is mentioned, in which position, against which competitors. It replaces a long manual tally and turns it into monitoring: a score per engine, share of voice, and alerts when a ranking moves.

The stakes are no longer marginal. According to Adobe’s survey of more than 5,000 US consumers, 39% have already used generative AI for their online shopping. And the traffic these answers send converts better: Semrush’s July 2025 study found that a visitor coming from AI search is worth on average 4.4 times a visitor from classic organic search.

One point of method before comparing: the same question asked twice to the same engine can produce two different answers. A one-off measurement is a snapshot; only regular monitoring, with several runs per question, separates a trend from an accident. That is the first service any tool provides.

How we compared (and our bias)

This comparison is published by Pythie, which appears in it: the bias is real, so let’s state it. To neutralize it, every tool is described from its published plans (prices checked in July 2026 on the official pricing pages), with its real strengths, including the ones Pythie does not have. Four criteria guide the reading:

1. The published entry price, no sales call required.
2. The engines actually included at that price, add-ons excluded.
3. Whether you can test without an account or credit card.
4. What the tool tracks beyond mentions: competitors, sentiment, sources.

The six options, reviewed

Pythie: the simple reading, three engines included (49-59 USD/month)

Pythie tracks ChatGPT, Gemini and Perplexity in a single flat-price plan, built for SMBs and agencies. The weekly scan measures your visibility score, your share of voice against competitors, your reputation (what each engine praises or criticizes) and the sources the engines cite, with plain-language recommendations. You start with a free one-minute audit, no account needed. The limits are stated plainly: no Google AI Overviews or Copilot, and 15 tracked questions on the entry plan.

Otterly.ai: the cheapest entry point (29 USD/month)

Otterly.ai, launched in October 2024 and named a Gartner Cool Vendor in 2025, offers the cheapest entry plan on the market and a page-level GEO audit that is its most praised feature. Its Lite plan tracks ChatGPT, Perplexity, Google AI Overviews and Copilot; the Gemini assistant is a paid add-on (9 to 149 USD/month), and the next tier, Standard, jumps to 189 USD/month. Our detailed Pythie vs Otterly comparison documents that tier gap.

Peec AI: precision analytics (95 USD/month)

Peec AI, a Berlin platform backed by a 21M USD Series A (November 2025) and claiming more than 1,300 customers, offers the richest analytics in the self-serve segment: share of voice, sentiment, content gap analysis, AI crawler logs. Its Starter plan at 95 USD/month includes a choice of three engines out of six; each additional engine is an add-on from 35 to 165 USD/month, and Claude is Enterprise-only. The details are in our Pythie vs Peec AI page.

Profound: enterprise-grade artillery (99 to 399 USD/month)

Profound is the category leader for large organizations: a 96M USD Series C at a one-billion-dollar valuation (February 2026), more than 700 enterprise customers, proprietary query volume data. Its self-serve plans are narrow, though: the Starter at 99 USD/month tracks only ChatGPT, and the Growth at 399 USD/month adds Perplexity and Google AI Overviews, without the Gemini assistant or Claude. Public reviews call it oversized for small teams, with a four-to-eight-week onboarding.

BotRank: the French toolbox (89 EUR/month)

BotRank, built in Lyon, combines visibility tracking (ChatGPT, Gemini and Perplexity from the entry plan), a 20-to-25-criteria technical audit and an AI agent ("Bob") that writes optimized content. It is the most tool-rich option on the French market, at 89 EUR/month for the entry plan; the product is recent (2025) and has no independent user reviews yet. Our Pythie vs BotRank comparison details both approaches.

Manual tracking: free, but redone every week

Ask each engine 10 to 15 buyer questions yourself, note the brands mentioned and their positions, repeat every week: the full protocol is in our article on AI share of voice. Plan one to two hours per measurement for three engines. It is the right starting point to understand the mechanics; it is also exactly what every tool on this page automates.

The comparison table

Prices as published in July 2026 on each tool’s official pricing page.

How to choose for your profile

The right tool depends on three questions: which engines your buyers use, what monthly budget is sustainable, and who will read the reports. In practice:

• SMB or agency that wants a clear reading without add-on math: Pythie, three engines included at a flat price.
• Minimal budget and a technical SEO profile: Otterly, the cheapest entry and a deep page audit.
• Marketing team that wants fine-grained analytics and multi-country tracking: Peec AI, if the add-on math fits your budget.
• Enterprise with dedicated analysts: Profound, the depth justifies the price at that scale.
• A full toolbox, made in France: BotRank, tracking plus technical audit plus a content agent.
• Just curious before investing: manual tracking, or a free one-minute audit to see your ranking without installing anything.

Frequently asked questions

Is a free audit enough to monitor AI visibility?

No: an audit is a snapshot, not a film. Engine answers vary from run to run and their source hierarchies move within weeks. A free audit locates your brand and flags the emergencies; only regular monitoring, weekly in most tools, turns that snapshot into a usable trend.

Do these tools track Google AI Overviews?

Not all of them, and rarely on the entry plan. Otterly includes it from its Lite plan, Profound from the 399 USD/month Growth plan, Peec offers it among its six engine choices. Pythie and BotRank focus on ChatGPT, Gemini and Perplexity. If AI Overviews are critical to your traffic, check that point before committing.

How much does an AI visibility tool cost?

From 29 to 99 USD/month for the published entry plans, but the sticker price never tells the whole story: at several vendors, engines are added through add-ons (9 to 165 USD/month each depending on the tool) and higher tiers climb fast. The useful question is not "how much does the tool cost" but "how much does covering the engines I actually need cost".