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© Pythie 2026

“By 2026, traditional search engine volume will drop 25%, with search marketing losing market share to AI chatbots and other virtual agents.”

2024

“In the first four months of 2026, a whopping 68.01% of Google searches ended without a click.”

Rand Fishkin · 2026

“Generative AI solutions are becoming substitute answer engines, replacing user queries that previously may have been executed in traditional search engines.”

Alan Antin · 2024

“80% of consumers now rely on AI-written results for at least 40% of their searches, reducing organic web traffic by 15% to 25%, and 60% of searches now terminate without the users clicking through to another website.”

2025

“AI traffic converted 42% better than living, breathing customers in March 2026, setting a new record.”

2026

“Site visitors coming from LLMs converted to sign-ups at 1.66%, compared to 0.15% from search.”

2025

“Now, AI-generated search results are rewriting the rules, and SEO optimisation is no longer enough.”

Natasha Sommerfeld · 2025

“LLMs and agents are reshaping how consumers research and buy. Most companies aren’t ready.”

2026

“By 2026, traditional search engine volume will drop 25%, with search marketing losing market share to AI chatbots and other virtual agents.”

2024

“In the first four months of 2026, a whopping 68.01% of Google searches ended without a click.”

Rand Fishkin · 2026

“Generative AI solutions are becoming substitute answer engines, replacing user queries that previously may have been executed in traditional search engines.”

Alan Antin · 2024

“80% of consumers now rely on AI-written results for at least 40% of their searches, reducing organic web traffic by 15% to 25%, and 60% of searches now terminate without the users clicking through to another website.”

2025

“AI traffic converted 42% better than living, breathing customers in March 2026, setting a new record.”

2026

“Site visitors coming from LLMs converted to sign-ups at 1.66%, compared to 0.15% from search.”

2025

“Now, AI-generated search results are rewriting the rules, and SEO optimisation is no longer enough.”

Natasha Sommerfeld · 2025

“LLMs and agents are reshaping how consumers research and buy. Most companies aren’t ready.”

2026