Pythie

AI Visibility Audit

Gusto

gusto.com · June 24, 2026

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Reading gusto.com
Activity: payroll and HR software for SMBs
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10 prospect questions

What a prospect would ask the answer engines.

  1. “Which payroll software is best for small businesses?”
  2. “What is the easiest HR tool for startups?”
  3. “How do I run payroll without hiring an accountant?”
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Perplexity

75 %

Mentions you in 8 answers out of 10.

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ChatGPT

78 %

Mentions you in 8 answers out of 10.

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Gemini

94 %

Mentions you in 10 answers out of 10.

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Who owns the conversation

The brands engines mention across 30 analyzed answers.

Brands mentioned

Gusto · you14 %
Rippling12 %
BambooHR7 %
Deel7 %
QuickBooks Payroll5 %
Square Payroll4 %
OnPay3 %

% of all brand mentions.

Where the engines get their information

The sites consulted to write their answers. Being present on these sites is what makes you quotable.

  1. youtube.comcited × 17
  2. forbes.comcited × 13
  3. rippling.comcited × 11
  4. bamboohr.comcited × 10
  5. reddit.comcited × 10
The answers in detailmentioned 26 times

What each engine answers, word for word.

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AI readiness

What AI engine crawlers find when they visit your site.

  • AI crawlers · Your site refuses automated reads: AI crawlers hit the same wall.
  • llms.txt · No llms.txt, the reading guide for AIs.
  • Sitemap · No sitemap declared.
  • Structured data · No structured data (schema.org).
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Verdict

% of answers where your brand appears, weighted by position: cited first counts more than cited late.

Gusto appears in 26 of the 30 answers: every engine mentions you.

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